Encompass solution selected to provide personalized communications to increase engagement
April 19, 2011 - Overland Park, Kan. – The Michigan State University Office of University Advancement recently partnered with Overland Park-based iModules. In selecting iModules, the Michigan State University Alumni Association, University Development, and multiple college units will use Encompass for their online engagement solution. The overarching goals of the partnership are to provide a user-friendly website presence and to drive personalized email communications to increase participation, affinity, awareness, and giving back to the university.
“In addition to iModules’ highly-regarded reputation, a key determining factor for selecting the company was their long-standing and growing relationship with SunGard Higher Education. A relationship that will enable a seamless data exchange between Encompass and our master database SunGard Advance,” said Robert Groves, Vice President for University Advancement at MSU.
In partnering with iModules, MSU University Advancement will be in a position to level its web presence and services to its more than 800,000 alumni, donors and friends. The information gathered will give the entire university a broader perspective on the interest and engagement needs of their constituents.
“Encompass will enable us to use technology to automate and synchronize business processes related to content management, direct marketing campaigns, membership marketing, unified messaging, online giving, calendaring and event registrations. The analytical capabilities as both a tool and component of our efforts will enable us to monitor and better understand the actions and preferences of our constituents so that profiles can be built and business strategies can be informed,” Groves said.
MSU University Advancement will use the functionality of Encompass to manage their web presence and constituent engagement. iModules will provide MSU with a unique web presence that will include custom designs for the different units using Encompass, offering each their own unique set of administrative tools to maintain communication with their various audiences.
“Our new partnership will provide MSU University Advancement with tools to effectively engage their various audiences while maintaining data integrity throughout their campus,” said iModules CEO Tom DeBacco. “We look forward to providing them with a fully integrated online solution.”
iModules provides technology solutions and services to help organizations achieve their missions and build meaningful relationships through member engagement and online communication. With more than 600 clients reaching more than 35 million constituents, iModules delivers easy-to-use tools for website management, data management, e-mail marketing, event management, online giving, membership management, and social networking. An industry leader since 2002, iModules partners with organizations worldwide to make a difference. For more information, please visit www.imodules.com.
About Michigan State University Advancement:
The mission of University Advancement is to secure support for Michigan State University in terms of money, talent, service and advocacy by delivering an integrated program of communications, marketing and engagement. Our objective is to build deep and long-term relationships with alumni and other stakeholders and potential partners that will ensure increased support in the future.
Michigan State University has been working to advance the common good in uncommon ways for more than 150 years. One of the top research universities in the world, MSU focuses its vast resources on creating solutions to some of the world’s most pressing challenges, while providing life-changing opportunities to a diverse and inclusive academic community through more than 200 programs of study in 17 degree-granting colleges.