news: Skidmore College
19-Nov, New York school selects Encompass
Founded in 1903, Skidmore College is a four-year, private, coeducational liberal arts institution located in Saratoga Springs, New York. Primarily undergraduate, the school offers 65 B.A. and B.S. degree programs, along with a Masters of Liberal Arts and Sciences degree. A highly selective college, Skidmore was recently named by Newsweek/Kaplan College Guide as one of America’s “25 New Ivies” in 2007.
Currently, Skidmore College serves 2,400 students from more than 47 states and 46 foreign countries. Along with its presence in the United States, the college sponsors its own study abroad programs in China, England, France, and Spain. Outside of the classroom, Skidmore students take part in nearly 100 student clubs and organizations and support the school’s 19 NCAA Division III athletic teams.
Recently, Skidmore College selected Encompass for its online engagement solution. To find out more about the school, go to http://cms.skidmore.edu/index.cfm.
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launch: University of Maryland
17-Nov, TerpNation launches with Encompass
The flagship university of the state of Maryland, the University of Maryland is a public, four-year, research institution located in College Park, MD. Chartered in 1856, the university has grown to become one of the top universities in the United States. With nearly 37,000 total students and 3,343 faculty members, Maryland offers more than 110 areas of study through its 12 colleges and professional schools. According to U.S. News & World Report, 29 of the school’s programs are in the top 10 nationally and 78 are in the top 25.
Not only is Maryland home to some of the nation’s top academic programs, it is also one of the most tech-savvy institutions in the United States. The campus is nearly 100% wireless, from its residence halls to the McKeldin Mall (the largest collegiate mall in the U.S.), and the school was recently ranked as the 19th most “cyber-savvy” institution in the world by Webometrics. There are currently more than 240,000 University of Maryland alumni across the globe.
The University of Maryland Alumni Association recently launched a new Web site with Encompass. To view the site, visit
http://terpnation.net/s/1132/start.aspx.
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launch: ExxonMobil Retiree Community
16-Nov, ExxonMobil launches site for retirees
ExxonMobil is the world’s largest publicly traded international oil and gas company. From the time its first oil well was drilled in 1859, the company has grown to explore and produce oil in 38 different countries and conduct production operations in another 23 countries around the world. The industry leader in petrochemicals, over 90% of ExxonMobil’s chemical businesses rank first or second, by market position, worldwide. Over the past five years, ExxonMobil has invested more than $5 billion in technology. It currently employs over 80,000 people worldwide.
The ExxonMobil Retiree Community recently launched a new Web site with Encompass. To explore the new site, visit
http://www.emretiree.com/.
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launch: College of Wooster
12-Nov, Alumni site launches with Encompass
The College of Wooster is a private, coeducational, liberal arts institution located in Wooster, Ohio, approximately 55 miles southwest of Cleveland. The school offers Bachelor of Arts, Bachelor of Music, and Bachelor of Music Education degrees on its 240-acre campus. Wooster was founded in 1866 and officially opened its doors as a university in 1870, with a faculty of five and a student body of 34. Since then, it has grown to serve more than 1,900 students and employ 137 full-time faculty members.
Celebrating diversity, Wooster’s student body is nearly 20% multiethnic or international and more than half of its students come from outside of Ohio. For more than fifty years, Wooster has required every graduate to complete a significant Independent Study project, becoming nationally recognized for its impact on student lives through an emphasis on independent learning.
The College of Wooster recently launched its new online alumni community with Encompass. To visit the Web site, go to
http://woosteralumni.org/s/1090/start.aspx.
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news: University of West Alabama
11-Nov, Encompass chosen
The University of West Alabama is a public, four-year, coeducational university located in Livingston, Alabama. Charted in 1835 as the Livingston Female Academy, the university has grown to serve over 2,100 on-campus and 2,780 online students. One-half of its student body is made up of minority and international students. The university is home to seven colleges: Business, Education, Liberal Arts, Natural Sciences and Mathematics, Nursing, Graduate Studies, and a Division of Online Programs.
UWA students living on its beautiful 600-acre campus (recognized as one of the safest college campuses in the nation) take part in numerous extra-curricular organizations, including Greek fraternities and sororities, intramural sports, religious groups, student government, and special interest clubs. UWA also sponsors 12 NCAA Division II varsity athletic teams.
The University of West Alabama recently selected Encompass for its online engagement solution. To learn more about UWA, visit http://www.uwa.edu/.
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news: Savannah College of Art and Design
11-Nov, Encompass selected
Founded in 1978, the Savannah College of Art and Design is a private institution whose flagship campus is located in Savannah, Georgia. Aside from its location in Savannah, the school also has campuses in Atlanta, Georgia; Hong Kong, China; and Lacoste, France (home of the school’s residential study abroad program). The school also provides an eLearning program, offering 13 degrees through online courses.
With more than 9,500 students from all 50 states and more than 100 countries and over 1,500 full- and part-time employees, SCAD offers more degree programs and specializations than any other art and design university . The most popular majors at SCAD are graphic design, fashion, animation, film and television, and photography.
Savannah College of Art and Design has recently chosen Encompass for its new alumni Web site. For more information on the school, go to http://www.scad.edu/.
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launch: Lehigh University
6-Nov, Pennsylvania school launches with Encompass
Just a short dive from both Philadelphia and New York City, Lehigh University is a non-denominational, private, coeducational university located in Bethlehem, Pennsylvania. Founded in 1865 by pioneer and philanthropist Asa Packer, this highly selective school is currently ranked in the top tier among national research institutions by U.S. News & World Report.
With nearly 7,000 undergraduate and graduate students and 629 faculty members, the university offers 14 different undergraduate and advanced degrees in over 90 programs. When not in the classroom, Lehigh students participate in more than 155 clubs and organizations, including 20 NCAA Division I and I-AA athletic teams.
Lehigh University recently launched its new alumni Web site with Encompass. The site can be found at
http://mylehigh.lehigh.edu/s/1127/start.aspx.
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news: La Salle University
6-Nov, Encompass selected
Shaped by traditional Catholic and Lasallian values, La Salle University is a private, coeducational, Roman Catholic institution founded in 1863. Its 130-acre park-like campus is located approximately six miles from historic Center City Philadelphia, Pennsylvania. The total enrollment at La Salle is more than 7,331 full- and part-time undergraduate, graduate, and doctoral students, coming from more than 45 states and 35 foreign countries.
The university offers more than 40 undergraduate majors, 15 minors, 15 graduate programs (including a doctoral program in Clinical Psychology), and 37 certificate programs. It is home to four colleges: the College of Arts and Sciences, Business, Nursing and Health Sciences, and Professional and Continuing Studies.
La Salle University recently selected Encompass for its online engagement solution. For more information on the school, visit http://www.lasalle.edu/.
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launch: East Tennessee State University
2-Nov, Alumni site launches
Situated in the heart of the Southern Appalachian Mountains in Johnson City, Tennessee, East Tennessee State University is a public, four-year institution founded in 1911 as the East Tennessee State Normal School. The university is home to six colleges and two professional schools, offering 112 undergraduate, 75 master’s, and 12 doctorate programs.
East Tennessee State serves more than 11,625 students, 91% of whom are from the state of Tennessee. When not in the classroom, students take part in more than 170 campus organizations or participate in numerous community service projects, as more than 1,000 ETSU students enroll in service-learning courses. Currently, East Tennessee State has more than 66,000 alumni in 60 nations around the world.
East Tennessee State University has recently launched its new alumni Web site with Encompass. To visit the site, go to
http://www.etsualumni.org/.
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launch: Sonoma State University
30-Oct, Alumni site launches
Founded in 1960, Sonoma State University is a public, coeducational institution located in the heart of California’s premier wine country in Rohnert Park, California, just 50 miles north of San Francisco. The university is home to six schools and offers 41 bachelor’s degree and 14 master’s degree programs. SSU also offers one of the only Wine Business programs in the country.
With over 8,900 students, Sonoma State is one of the most popular universities in the California State University system and has regularly been named a “Best Value,” “Most Green,” and “Most Wired” college by the Princeton Review and Forbes Magazine. When not in the classroom, SSU students take part in a number of diverse activities, including 13 NCAA Division II athletic teams, 23 sororities and fraternities, and more than 100 student-led clubs and organizations. There are currently 53,000 Sonoma State alumni around the world.
Earlier this year, Sonoma State University launched a new alumni Web site with Encompass. To visit the site, go to http://www.ssualumni.org.
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news: 25 Million Using Encompass
29-Oct, An increase of 10 million over one year
Now Serving 25 Million
iModules reaches 25 million users, an increase of 10 million over one year
Through Encompass, iModules’ clients now reach 25 million members and supporters online in their Encompass-hosted Web sites. This is a substantial increase for iModules, which was hosting sites reaching 15 million members in 2008 and 6.2 million in 2007.
While iModules has a history of continual growth, we are especially happy this year to succeed in providing more clients with services and tools that prove valuable during a down economy. Using Encompass, our clients build strong relationships through online engagement and communication, which helps them save costs and time in other areas such as traditional print communications and administrative management.
“The most valuable aspect is that iModules allows us to administer our programming and our communication with alumni in a much more efficient manner that is cost effective, timely, current, creative, and relevant. We’re able to reinvent the sort of programming we’re able to do because of the tools iModules provides,” said Timothy State from Lake Forest College.
During a time when people are more cautious of how they spend their money and time, our clients have been able to maintain close relations with their constituents through personalized and targeted communications. This type of communication has allowed clients to see continued participation and success in events and campaigns throughout the last year.
“Our site traffic has tripled in the last six months since we started doing more on the site, and more is planned for the future,” said Kyle Beckley from SUNY College at Oneonta.
Moving into 2010, iModules expects to see continued growth as we strengthen our partnerships, develop new products and services to help clients succeed, and continue to partner with clients to help them accomplish their goals.
“I am very pleased with our accomplishments over the last year, including partnering with SunGard Higher Education, releasing groups technology, and being the first in the industry to implement Facebook Connect on our sites,” said Tom DeBacco, CEO of iModules. “We have some exciting plans for 2010 that will continue to deliver even better results to our clients.”
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news: Morgan State University
28-Oct, Encompass selected
Morgan State University, founded in 1867, is located on a 143-acre campus in Baltimore City, Maryland. Designated as Maryland’s public urban university, Morgan State serves an ethnically and culturally rich population. The fastest-growing college in the state, MSU enrolls more than 6,000 students and offers more than 60 programs from the baccalaureate level through the doctorate.
Morgan State is one of the leading institutions in the U.S. in the number of African-American applicants. However, while it is a historically black institution, MSU has and continues to serve students of all racial and ethnic backgrounds, priding itself on a diverse student body. More than 35% of all students enrolled are from outside the state of Maryland, with the largest numbers of out-of-state enrollments coming from New York, New Jersey, and Pennsylvania.
Morgan State University recently selected Encompass for its alumni Web site. For more information on the school, visit http://www.morgan.edu/.
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news: iModules Scholarship Program
28-Oct, Now accepting applications
iModules Scholarship Program Launches Third Year
Providing eight scholarships for the 2010-2011 school year
Announced on Tuesday, iModules is now accepting applications for the 2010 scholarship program. This year the program will award three students with $2,500 scholarships and five students with $1,000 scholarships. The newly designed scholarship Web site, fully hosted by Encompass, allows students to submit their applications and essays online.
Now in its third year, the iModules Scholarship Program launched in 2008 and awards students enrolled in secondary and higher education. Students must be full time students, currently attending, or attending in 2010, a school that is an iModules client.
In the program’s first year, iModules provided five students with $2,500 scholarships. Last year, iModules not only awarded five students with $2,500 scholarships, but also held a company challenge to raise enough money from staff members for a sixth scholarship, which iModules matched. The result was a $4,000 scholarship for a local high school student, who had also been awarded the previous year.
Read more about last year’s winners.
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news: Campaign Slogans
28-Oct, Strategies for results
Crafting the Perfect Fundraising Slogan
A campaign slogan does more than describe your fundraising campaign. It leaves a lasting (and hopefully, positive) impression on your donors. Your fundraising slogan can be the most important tool in marketing your organization’s campaign and should not be overlooked during planning.
In general, campaign slogans can be categorized into four different groups:
Descriptive slogans describe a key feature or benefit of the giving campaign. Straightforward taglines like “Giving back since 1896” and “Building a better campus one gift at a time” are common descriptive slogans.
Superlative slogans exaggerate or embellish, calling your donors to action. “The future of our school depends on you” and “The greatest gift you can give” are both examples of basic superlative slogans.
Imperative slogans give donors a command, such as “Make an impact” or “Change your school.” Short and sweet, these slogans sometimes have the greatest impact.
Provocative slogans ask a question or call for reflection. “What change do you envision?” and “How can you make a difference?” are general provocative slogans.
Often, the easiest way to brainstorm slogans is to say the same message in each of these different tones. Just like that, you’ve turned one idea into four! It also makes it easy to determine which tone has the best ring to it and communicates your message in the best light.
Some of the most effective campaign slogans adopt a figure of speech, such as rhyme (“Donate in ‘08”), alliteration (“Campaign for a connected campus”), or pun (2009 Library Fund - “Book your donation today”). A catchy slogan is not only memorable, but also puts a fun and positive spin on your campaign.
It’s also important to consider how your slogan will be visually expressed within a logo. Your constituents not only hear your slogan, but also see it on your Web site, in your e-mails and e-newsletters, and on fliers and postcards. Often times, the visual image of your campaign logo is just as important as the slogan itself.
Remember, when it comes to crafting a campaign slogan, there really are no rules. The most important thing to consider is that your slogan communicates your organization’s message and sets the desired tone for your campaign. A meaningful, memorable, and positive slogan can make a world of difference in your campaign success.
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launch: University of California Davis
21-Oct, New Encompass site launches
Founded in 1905, the University of California Davis is one of ten campuses in the UC System. UC Davis’ 5,300-acre campus is also the largest campus in the system, located in Davis, California, just west of Sacramento. It offers more than 102 undergraduate and 87 graduate programs through its 10 colleges and professional schools. It is the only UC campus with schools of Law, Medicine, Education, Management, Nursing, and Veterinary Medicine.
A science and research giant, the school leads the nation in graduate and undergraduate education in the biological sciences and ranks fifth in the nation in non-federal research expenditures. UC Davis currently serves more than 31,500 students and has nearly 86,000 alumni all over the world.
Recently, the University of California Davis launched a new alumni Web site with Encompass. To visit the site, go to
http://www.alumni.ucdavis.edu/.
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news: Washburn Endowment Association
19-Oct, Encompass selected
Washburn University is a public, four-year, coeducational institution located in the capital city of Kansas, Topeka. Established in 1865, Washburn serves over 6,545 students and employs more than 525 faculty on its 160-acre campus in the middle of the city. The school offers more than 200 programs through its five colleges and professional schools.
In cooperation with Washburn University, the Washburn Endowment Association is an independent organization committed to fundraising, fund investment, and alumni records management for WU. The Association became a separate entity from the university in 1991, and up to that point had been managed by the Board of Trustees of the school. Since the university’s founding in 1865, private gifts and pledges that have been received are now worth more than $160 million, providing for student scholarships, faculty support, equipment and technology updates, and visiting professor and lectureship programs.
The Washburn Endowment Association recently selected Encompass for its engagement and online communications solution. To learn more about the association, visit http://www.wea.org.
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news: Penn State University
16-Oct, Encompass selected
Pennsylvania State University is a public, land-grant university founded in 1855. With more than 44,000 students on its 5,448-acre main campus, University Park, Penn State is one of the ten largest public universities in the United States. Along with the University Park campus, PSU has over 20 additional campuses spanning the state of Pennsylvania, serving more than 86,500 students in total.
Currently, more than 1,200 student organizations are recognized within the Penn State organization. In addition, the school has one of the largest Greek systems in the country, with approximately 12 percent of University Park students affiliated with a fraternity or sorority. The Nittany Lions, Penn State’s NCAA Division I men’s and women’s athletic teams, have won more than 120 national team, individual, and club team championships, making Penn State one of the most successful athletic programs in the country.
The PSU Office of University Development recently chose Encompass for its engagement and online communications solution. To learn more about Penn State University, visit http://www.psu.edu.
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launch: University of Utah
14-Oct, New alumni site launches
Established in 1850, the University of Utah is a public, coeducational, research university located in Salt Lake City, Utah. The state’s oldest and largest institution of higher learning, the school offers more than 100 undergraduate and 90 graduate programs to over 29,000 students. Fifteen colleges and professional schools, including the state’s only medical school, sit on Utah’s 1,534-acre campus.
Utah students take part in over 200 extracurricular organizations, including Greek life, intramurals, performing arts, religious groups, special interest clubs, and more. The school supports 18 NCAA Division I athletic teams, which have won the school 24 national championships and 148 conference championships since their inception. The University of Utah Alumni Association currently keeps more than 220,000 alumni worldwide connected through its organization.
The University of Utah recently launched a new alumni Web site with Encompass. To view the site, visit
https://secure.imodules.com/s/1077/start.aspx?sid=1077& .
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launch: University of Toledo
13-Oct, Alumni site launches with Encompass
Established in 1872, the University of Toledo is one of 13 state universities in Ohio. Its 407-acre campus is located in Toledo, Ohio, and is home to nationally ranked programs in business, engineering, law, and occupational therapy. Offering more than 250 undergraduate, graduate, and professional programs through 10 different colleges, the university has merged with the Medical University of Ohio to form the third-largest public university operating budget in the state.
The University of Toledo currently enrolls more than 20,700 undergrad and graduate students, 90% of whom come from the state of Ohio. The university is home to many nationally-recognized programs, including one of the largest distance-learning programs in the nation and the UT Honors Program, considered one of the oldest and best in the country among state universities.
The University of Toledo recently launched a new alumni Web site with Encompass. To visit the site, go to
http://www.toledoalumni.org/.
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news: North Carolina State University
12-Oct, NC State selects Encompass
Founded in 1887 as a land-grant institution, North Carolina State University is a public, four-year, research institution located in Raleigh, North Carolina. The largest university in the state, NC State currently enrolls more than 33,000 students and employs nearly 2,500 faculty members. Home to 12 colleges and professional schools, NC State is a leader in higher education in the state of North Carolina.
A research giant, North Carolina State expends more than $325 million in ground-breaking research each year, and currently holds more than 550 patents. It was ranked third in “Best Overall Public University Value” by U.S. News & World Report in 2009 and was named among the “25 Most Connected Campuses” in the nation by the Princeton Review in 2006. Currently, there are more than 170,000 NC State alumni living around the world.
North Carolina State University recently chose to use Encompass for its alumni Web site. For more information on the school, go to http://www.ncsu.edu/.
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launch: University of South Dakota
9-Oct, Encompass site launches
Nestled in the bluffs above the Missouri River in the southeast corner of the state, the University of South Dakota sits on a 216-acre campus in small-town Vermillion, South Dakota. Founded in 1862, it is the state’s oldest university and is home to South Dakota’s only School of Medicine, Law, College of Fine Arts, and internationally accredited AACSB Business School. For over 15 years, the university has been ranked among the top doctoral institutions in the country.
The University of South Dakota has more than 113 academic programs ranging from the arts and sciences to business and law. With fraternities and sororities, intramurals, cultural events, clubs, and more than 120 student organizations, the school’s 9,291 students have countless opportunities to actively engage themselves outside of the classroom.
The University of South Dakota recently launched a new alumni Web site with Encompass. To visit the site, go to
http://usdalumni.com/.
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launch: Loyola Marymount University
5-Oct, California school launches with Encompass
Founded in 1911, Loyola Marymount University is a private, four-year university located in West Los Angeles. Sitting on a 150-acre bluff-top campus which was recently named in the “10 Most Beautiful Campuses” by the Princeton Review, Loyola Marymount is the largest Catholic university on the West Coast. With seven colleges and schools, the university offers more than 80 undergraduate programs, 30 master’s programs, and one doctoral program to its 8,845 total students. Loyola Marymount has more than 70,974 alumni from its undergraduate, graduate, and Law School programs.
The university has been honored with many distinctions and recognition in the past year. Some notable accomplishments include being named in the Princeton Review’s “Best 368 Colleges,” U.S. News & World Report’s “Best Universities with Master’s Programs in the West,” The Hispanic Outlook in Higher Education’s “Top 100 Colleges for Hispanics,” and Kaplan’s “25 Cutting-edge Schools with an Eye Toward the Future.” The school is also one of the leading institutions in the movement to “go green,” undergoing countless initiatives to build a more environmentally-friendly campus.
Loyola Marymount University recently launched its new alumni site with Encompass. It can be found at http://alumnicommunity.lmu.edu.
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launch: University of Missouri
30-Sept, Encompass site launches
Founded in 1839 as the first public university west of the Mississippi River, the University of Missouri is the flagship campus of the four-campus University of Missouri System. A designated comprehensive doctoral university with medical and veterinary programs, Mizzou offers more than 285 degree programs and is recognized nationally for its journalism program, family and community medicine track, campus writing program, and Freshman Interest Groups. The university is one of only six public institutions in the country with medicine, veterinary medicine, and law all on one campus.
With over 30,200 students from every state in the country and more than 100 foreign nations, Mizzou attracts more valedictorians, Curators Scholars, and Bright Flight Scholars than any other college or university in Missouri. The campus, located in Columbia, Missouri, is a designated botanical garden featuring more than 5,000 trees and 650 varieties of plants. A number of the University buildings are listed on the National Register of Historic Places. Nearly 250,000 people worldwide are Mizzou alumni.
The University of Missouri Alumni Web site recently launched with Encompass. To visit the site, go to
http://www.mizzou.com/.
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news: Dickinson State University
28-Sept, Encompass chosen
Dickinson State University is a public, coeducational, four-year institution within the North Dakota University System. Located in Dickinson, North Dakota, the campus is found near the rugged and beautiful North Dakota Badlands and Theodore Roosevelt National Park. The school offers two-year, four-year, and pre-professional degrees.
Founded in 1918, the university currently enrolls more than 2,700 students and offers over 50 on-campus clubs, groups, and committees for its students to become involved in. Also, students have access to hiking, biking, golfing, fishing, and hunting activities just minutes from campus.
Recently, Dickinson State University chose to run its new alumni Web site with Encompass. For more information on the school, go to http://www.dickinsonstate.edu.
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launch: University of Evansville
25-Sept, Indiana school launches new site
Originally founded in 1854 as the Moores Hill Male and Female Collegiate Institute in the small town of Moores Hill, Indiana, the University of Evansville has grown into a thriving private university with over 2,647 students from over 48 different countries. With more than 170 student organizations, the University of Evansville provides countless opportunities for students to get involved outside of the classroom.
Dedicated to an international education, the University is ranked within the top five comprehensive universities in the United States for study abroad programs. Along with Evansville’s British campus in Grantham, England, students are currently studying in countries such as Italy, New Zealand, France, Spain, Israel, the Netherlands, and Russia.
The University of Evansville recently launched its new alumni Web site with Encompass. For more information, visit the site at http://www.uealumnionline.com/.
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news: Encompass for Accepted Student Communities
24-Sept, iModules launches new solution
iModules Launches New Accepted Student Community Solution to Help Schools Reach Better Yield through Online Engagement
Encompass for Accepted Student Communities Builds Affinity to Help Decrease Summer Melt
OVERLAND PARK, September 23, 2009 — Today iModules Software, Inc. introduced Encompass for Accepted Student Communities, a comprehensive, integrated solution for engaging accepted students online in order to drive them to enrollment. Encompass for Accepted Student Communities helps institutions proactively demonstrate their value to increase the likelihood accepted students will choose their school.
As a father of a 20-year-old daughter and a 23-year-old son, iModules CEO Tom DeBacco knows firsthand, “Generation Y is online, and in order to effectively engage them, you have to interact on their grounds.”
“When we saw an increasing need for schools to improve their admissions yield, we knew we had an opportunity to help,” said DeBacco. “Our software has consistently built stronger connections between our clients and their constituents through member engagement and online communication, and our new solution will do the same, strengthening the connection between admissions offices and today’s youth.”
Designed to serve admissions offices, the solution brings together various Web features, including e-mail marketing, Facebook® integration, online event registration and fee payment, blogs for students and faculty, database management, mentoring, online chat sessions with counselors, social networking, content management, and several other features. Institutions can use Encompass for Accepted Student Communities to support their overall marketing communications strategy and keep accepted students engaged from the time they are accepted to the first day of classes.
As a SaaS (Software as a Service) technology, Encompass provides clients with faster, up-to-date, reliable technology: protection of sensitive data; valuable enhancements and automatic product updates; and instant access to online training and support.
About iModules
iModules provides technology solutions and services to help organizations achieve their missions and build meaningful relationships through member engagement and online communication. With more than 600 clients, iModules offers Encompass to deliver easy-to-use tools for managing Web site content, member data, and strategic communication. An industry leader since 2002, iModules has partnered with organizations worldwide to make a difference. For more information, please visit www.imodules.com.
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launch: University of Minnesota
23-Sept, New Encompass site launches
Established in 1851, the University of Minnesota is apublic, four-year, undergraduate and graduate institution spanning the Mississippi River in the Twin Cities of Minnesota. One of the largest universities in the nation, Minnesota currently enrolls more than 65,000 total students and is home to 4,088 full-time faculty members. With coordinate campuses in Crookston, Duluth, Morris, and Rochester, the school’s presence is found all throughout the state of Minnesota.
A research giant, the university was named one of the top ten “Highest Impact U.S. Universities” by ScienceWatch and is home to some of the most prominent biological and physical science research centers in the world. Currently, the school is working towards becoming one of the top three public research universities in the world. There are currently more than 400,000 University of Minnesota alumni all around the world.
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news: Getting the Most out of Your E-newsletter
23-Sept, Four Basic Strategies for Success
E-Newsletters: Four Basic Strategies for Success
An e-newsletter can be your organization’s greatest ally — or its worst enemy. When done effectively, it can be a resource for your readers, a showcase for your organization, and an excellent communication tool between the two of you. However, without adequate planning, e-newsletters can fail to make an impact and will most likely get ignored by (or worse, irritate) your constituents. To ensure your e-newsletter is successful, remember these general strategies: Know who you’re talking to and why you’re talking
What is your agenda with your constituents? Is it retaining alumni? Increasing event registrations and revenue? Boosting donations? Whatever it is, your e-newsletter should address that in ways that will make your audience respond. Always write in a conversational tone and make it personalized for different audiences. For example, highlight a happy hour for younger alumni and a family day for older alumni. As with any good form of communication, targeting your audience is one of the most important things to consider when sending e-newsletters.
Build value
Newsletters should always add value to your organization, to your alumni, and to your relationships. Remember the “3 E’s” of building value — Entertainment, Education, and E-coupon. Entertain your readers with a poll, survey, or interactive application. Educate with informative articles about what’s going on in your organization. Provide “E-coupons” by offering free gifts to subscribers or reduced fees for certain events. Readers should always gain something from your e-newsletters, even if it’s just a feeling of connection to your organization.
Look to the past
Some of the most important resources in planning your content are past e-newsletters. Look at your reports and metrics; see which articles and sections garnered the highest click-through rates; and find out what your readers are actually reading. Metrics can also be used to brainstorm new stories. If you notice an article had a high click-through rate, consider writing a follow-up on the topic or another closely related article in your next e-newsletter.
Keep it short, sweet, and scan-able
Most audiences prefer — and appreciate — a short, scan-able e-newsletter. The most effective e-newsletters are only one or two pages, with distinct sections and call-outs. Your stories should always be straightforward and brief. If the reader wants to know more, they can click the link to your Web site.
A great e-newsletter will not only inform, but also excite your readers about what’s going on in your community. With a good strategy and thoughtful planning, your e-newsletter can be your organization’s greatest tool.
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news: Notre Dame High School – San Jose
22-Sept, Encompass selected
Founded in 1851 by the Sisters of Notre Dame de Namur, Notre Dame High School is a private, Catholic, college preparatory high school for girls in San Jose, California, the capital of Silicon Valley. It is the oldest private secondary school for young women in the state of California and operates within the Diocese of San Jose.
With more than 630 students, Notre Dame High School has countless opportunities for extracurricular involvement, including ministry, class leadership, social activities, internships, and performing arts. Outside of the classroom, its students participate in the school’s 20 interscholastic athletic teams and nearly 35 clubs and organizations. In addition, the school sponsors faculty-led summer immersion trips in ten countries around the world.
Recently, Notre Dame High School selected Encompass for its new alumni Web site. For more information on the school, visit http://www.ndsj.org.
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launch: Bethany College
17-Sept, West Virginia school launches with Encompass
Founded in 1840, Bethany College is a four-year, private, liberal arts college located in the northern panhandle of West Virginia in the foothills of the Allegheny Mountains. Its beautiful 1,300-acre campus is found just 50 minutes from metropolitan Pittsburgh, Pennsylvania. Affiliated with the Christian Church (Disciples of Christ), Bethany offers Bachelor of Science and Bachelor of Arts degrees in more than 25 fields of study.
The college currently enrolls more than 850 students from 28 states, the District of Columbia, Puerto Rico, and nine foreign countries. With more than 10,000 living alumni, Bethany is in the middle of its five-year “Transformation Now!” campaign, a $52 million capital giving campaign to grow endowment, renovate and expand the physical plant, and support operations at the institution.
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